Solutions / Beauty & Personal Care
Skincare and personal care sell on replenishment. Loyal keeps the regimen intact: refill cadence that matches how fast a product runs out, swaps when skin changes with the season, and a portal customers use instead of emailing you.
Free white-glove migration from any platform or app.
Four capabilities that carry most of the weight in a food and beverage programme.
Set a default interval per product rather than per plan, so a cleanser and a serum on the same subscription arrive on their own schedules. Customers can nudge a delivery earlier or later from the portal.
Per-product intervals, reminder emails before each charge, one-tap reschedule.
Skin changes with the season and so does the routine. Subscribers move to a richer cream in winter or a higher-strength retinol as they build tolerance, inside rules you set, without restarting the subscription.
Swap groups, one-way upgrades and trial sizes that convert to full size.
Offer an SPF alongside a serum, or a full size after two trial cycles. One-time add-ons ride the next shipment at no extra freight, and accepted offers can convert into their own recurring line.
Rules by product, by cycle number, or by what the customer already has.
Expired cards quietly end subscriptions. Loyal retries on a schedule, emails a one-tap update link, and reports recovered revenue against attempts. Cancellation flows offer a pause or a longer interval before the exit.
Reason codes are recorded, so you can see whether it is price, pace or product.
Store credit that grows with order count gives long-term subscribers a reason to keep the routine going, without discounting the first order.
Trigger:
Subscription order processed
Orders 1–3
5%
Store credit
Orders 4–7
7%
Store credit
Orders 8+
Orders 8+
Store credit
In this example a pause holds more than twice as many subscribers as a 10% discount, at no cost to margin. Figures are illustrative.
Each has its own rhythm. The plan model below is the one that usually fits.
Regimens
A cleanser lasts two months, a serum three, an SPF one. A regimen plan bills as a single subscription while each item keeps its own cadence, so customers are not left with four unopened bottles.
One charge for the whole routine, separate cadence per item
Swap or drop a single step without cancelling the plan
Add-ons ride the next shipment at no extra freight
Quotes and figures below are illustrative until each brand signs off.
Subscribers change beans instead of leaving, and prepaid three-month plans carry the winter dip.
Build-A-Box replaced four fixed bundles, and average order value moved with it.
Charges follow the bake schedule, so every box ships the day it is packed.
The ones that come up on almost every call.
Yes. A regimen plan bills as a single subscription while each product keeps its own refill interval, so a monthly SPF and a quarterly serum sit on the same plan.
Yes, from the portal, inside swap groups you define. You decide which products can substitute for each other, how often a customer may change, and whether price follows the new item.
Yes. Set a trial size for the first cycles and an automatic offer to move up afterwards. If the customer accepts, the plan continues at the full-size price with no gap.
One-time add-ons attach to the next scheduled order, so there is no extra shipping. Accepted offers can also convert into their own recurring line if you want them to.
Loyal retries on a schedule you control and emails the customer a one-tap update link. Recovered revenue is reported against attempts so you can see what the retries are worth.